Its a spoiled sports town. They supported the Braves hard in the early 90s and mid-90s, but when the Braves kept coming up short except for 1995, they basically gave up even when they kept winning divisional les.
They really packed the house for Vick because he brought them excitement.
The Hawks are a good team, but they're not exciting and they're not going anywhere.
Atlanta fans need something exciting to root for. Being good isn't going to be enough.
I think also it has to do with paying NBA ticket prices which are way more expensive compared to the NFL or MLB. I routinely go to watch sporting events in New Orleans and Houston and the NBA ticket prices are through the roof.

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