I don't give a about your "don't scare me" factor. The fact is that the Rays have five talented pitchers, the top three of which you could consider "aces", who can dominate any lineup including the Yanks, Sox or your precious Phillies.
The thing about having a good GM/President is that you CAN actually compete with a smaller payroll. The Rays have drafted well, developed low-level talent, locked up players at lower-than-market rates (Longoria, Zobrist), found cheap replacements (Kotchman, Farnsworth) and most of all...they've known when to flip their current talent for future returns.
Right now they've got eight MLB-calibur starters and should be able to flip one or two to fix the holes on offense and keep their farm system one of the best in baseball.
The owner did spend last year...increased payroll to $60M. Unfortunately it didn't pay off and then the Sox, Yanks, Tigers and Cubs overpaid to price any of the talent out of the Rays' range. Again, a billionare will only be willing to lose so much for so long in order to fulfill an intangible goal.
The past doesn't have anything to do with my dislike for you. Keep being an arrogant front-running fan and I'll throw it in your face if the Phils don't win like they're expected to because they bought/traded for the best rotation in baseball.