It happens anyway. Do you think people buy stock just so they say they did? No... Some people buy stocks and live off the quarterly dividends. It can make for a nice addition for retirement.
The Dow lost what from it's peak? Went from what, about 14,400 to 11,600, over ten or so years? Lets say a 20% loss. However, if I had a $70 stock that took a 20% loss over 10 years, but paid $1 in dividends per quarter, that's $40 in gain from that stock that is now $56. It's now a $96 value from $70 and still effectively gained 37+%.
I may be wrong, but I believe most stocks used in the DOW indicator pay decent dividends.

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