The Mavs ed up, period. If the goal is to win a ring, they had the product to do it. Why jostle that up so you can become compe ive in the future? You're already compe ive, you just won a ring.

It's not even about a ring. It's about Mark Cuban living off the interest of the ring, not wanting to pay to get back there as long as he has good attendance, and they will because Dallas, like SA, has fans with much lower expectations than LA or Boston (especially LA).