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probably one of the ugliest things I've ever seen - a great example of pot calling the kettle black
I understand his disdain for fat chicks. I just don't get why a CEO would ever say something like that about a rather large demographic (especially places like San Antonio) of people.
http://elitedaily.com/news/world/abe...es-fat-chicks/
Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.
According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.
They take a big risk with this tactic because two of Abercrombie’s biggest compe ors, H&M and American Eagle, both offer XXL sizes for men and women.
The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.
Abercrombie’s at ude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.
“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.
In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.
Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great at ude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.
One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.
After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.
probably one of the ugliest things I've ever seen - a great example of pot calling the kettle black
i don't understand how people can get fat.
don't care what they look like, enjoy fatty food and or no motivations
fat es can still suit themselves in small-sized pants since most pants are very strechy and can be extended to twice its normal size.
Bagged mad es from the A&F store on 5th ave
When you use a word as strong as hate when talking about others appearence you have a problem. It's not all about looks.
not sure if it was intentional
That guy looks like the male offspring of Gary Busey and the guy in Mask.
Are the people who work in Abercrombie and whatever really hot?..like isn't that against the law to only hire good looking people?,,
The girls there are. Definitely better looking than the ones working at Gucci or Prada. They get paid to stand there and look pretty.
thx..will investigate..
I guess I was have always been one of the cool & popular kids, so I never thought about them discriminating.
if it zips, it fits
The fatties can still get their Abercrombie gear at the flea market.
brilliant marketing scheme
You can legally require that your sales clerks wear the clothes they'll be selling, though, which means that if your store doesn't carry big sizes the fatties are weeded out.
I don't understand why it is any of your damn business. I bet you are one ugly .
I bet you're one of those guys who spreads their second hand fat all over everyone on airplanes and buses.
I bet you're one of those guys who spreads their ass for everyone who wants to hit it.
It sounds like you'd be one to make that wager.
That's why i like girls that wear Abercrombie and Fitch
Somebody had to
Last edited by DeadlyDynasty; 05-21-2013 at 01:03 PM.
My somewhat over weight ugly ass has never even stepped inside one of their stores nor do I have any intention of wanting to be in the "cool crowd". Overpriced is all their clothing is to me.
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