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Everyone knows Durant wants to lead Oklahoma City to the NBA le. Everyone knows he wants to win his first MVP award. But the league's top scorer says his third goal is just as important: spreading the message that being kind to others is the ultimate sign of strength.
"I just want to let people know that being kind is not a sign of weakness," Durant said Wednesday in launching his "Strong and Kind" movement.
"That's how I approach the game. If you see me play, I'm barking at guys, I'm talking trash, I'm being physical. But at the same time, if you fall on the ground, I'll help you up, and after the game we'll talk as friends. So it's not a weakness to be a kind person. Everybody always says nice guys finish last, but I'm trying to change that."
Durant has partnered with KIND, a healthy snack food company, to promote this initiative, which aims to challenge deep-rooted stereotypes and redefine cultural perceptions of strength and kindness.
In doing so, Durant and KIND have set up a website -- www.strongandkind.com -- that asks people to commit to these five principles:
• Having the courage to be kind when others may not
• Looking out for those who can't look out for themselves
• Standing up when others would rather stand out
• Leaving their world a kinder place than they found it
• Being Strong and Kind
Last edited by JohnnyMax; 03-13-2014 at 07:54 PM.
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