The Spurs are a small market team. You never put an endorsement giant in a small market. That's economics 101. Lakers, Nets and Knicks are all in big markets and all inside the LA/NY areas I mentioned. They don't have to win a ring to make money. Lebron can make a lot more money on a losing team in a large market than on a winning team in a small market. Carmelo should be enough evidence of that (see also Chris Paul, Blake Griffin and plenty other people who don't win but make a lot of money with endorsements). Fandom is one thing, we all want rings, but their profession is to play basketball, not to win championships. They aren't professional champions. As a professional basketball player, no different than any other profession, their goal is to make money for their shareholders, and they are their only shareholder (agent notwithstanding).