Data Firm Says ‘Secret Sauce’ Aided Trump; Many Scoff
Cambridge is no longer in contention to work for Mr. Trump at the Republican National Committee, a company spokesman confirmed, nor is it working for America First Policies, a new nonprofit formed to help advance the president’s agenda.
In recent months, the value of Cambridge’s technology has been debated by technology experts and in some media accounts. But Cambridge officials, in recent interviews, defended the company’s record during the 2016 election, saying its data analysis helped Mr. Trump energize critical support in the Rust Belt. Mr. Nix said the firm had conducted tens of thousands of polls for Mr. Trump, helping guide his message and identify issues that mattered to voters.
But when asked to name a single race where the firm’s flagship product had been critical to victory, Mr. Nix declined.
“We bake a cake, it’s got 10 ingredients in it. Psychographics is one of them,” he said. “It’s very difficult to isolate exactly what the impact of that ingredient is.”
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