True. However, I don't think using "imperfect" women in their ads will go with their brand. Dove can get away with it, since as u said, their products are generally used by women and since they sell beauty products, they can use the the average, everyday woman as a selling point. However, Nike is a global brand used by men and women, and even kids, so I don't know how exactly they'd work it. Obviously, they'd want to show fit women using their products. Would a overweight man, huffing and puffing in the newest Nike Shox make you want to buy them?



True. However, I don't think using "imperfect" women in their ads will go with their brand. Dove can get away with it, since as u said, their products are generally used by women and since they sell beauty products, they can use the the average, everyday woman as a selling point. However, Nike is a global brand used by men and women, and even kids, so I don't know how exactly they'd work it. Obviously, they'd want to show fit women using their products. Would a overweight man, huffing and puffing in the newest Nike Shox make you want to buy them?
to Obiwan. Dumb .
got you!

