This from page 12 of ECHO BURNING
And in Reacher's case, it was worse than average, especially right then. He wasn't some dapper little guy, neat and inoffensive. He was a giant, six five, heavily built, close to two hundred and fifty pounds.
That took 12 pages before we were told this is a big dude. Something we are constantly reminded of in all the Reacher books. This is not Tom Cruise.
In the Conan books the fact he is not a talker, afraid of magic, sees women as just a night of pleasure, has his God Crom, can whip a gorilla, is massive, is who he is. This is not Tom Cruise
In the latest Reacher novel THE MIDNIGHT LINE, he is called The Hulk, Big Foot.........who calls Tom Cruise The Hulk, Big Foot, yep...nobody.