And this is new? Ditka has been shilling Levitra on sundays all season. There are a lot of 40-60 year old football fans, too. Advertisers aren't dumb enough to spend the money on superbowl commercial time if there wasn't great evidence that their target demographic would be watching.
For every Cialis mention, there were plenty of monkey commercials, Cedric the Entertainer for Bud Light, and trailers for The Longest Yard remake. With 90 gajillion people watching, the 18-35 male isn't the only demographic to pander to.

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