Yep.
RFID was supposed to be the big thing in 2007 with a widespread deployment in some store chains already in 2008. The problem that is messing things up is resolution, they have a hard time telling the exact number of a certain tag, when more identical tags are close together (like in a shopping cart). They've worked out some solutions but apparently it's not without the desired range (distance of the tags to the sensor(s)). But they are already using RFID in some professional applications (large scale automated warehouses) that offer a more controlled environment.
Despite the problems RFID is coming. Although at the moment, because of the economic crisis, the cost of the investment to switch over to RFID is probably it's biggest obstacle.
The part I like best is the idea that your fridge, using RFID, would be able to know exactly what's inside and when it came in - that might help prevent those unvoluntary biological experiments at the back of the bottom shelf...
