A lot of people resell or trade their used games. With conditional locks like these, now the value of those games just took a dip.
As a buyer of new games, you should be aware that you're buying a product that will have diminished resale value, considering that whoever opts to purchase it from you will have to fork off another $10 to unlock the extra content on the disc.
It's not the guy that buys it from you that's gonna eat that difference, it's going to be you.

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