I have a hard time believing an inactive child with a healthy diet is any better off than an active kid who eats more than a normal amount of fast food but I'll take your word for it.
My main point is that the message as communicated in this ad leaves no room for moderation. Maybe a more effective analogy would have been a mother hooking her son up to a cheeseburger grease IV.
There are serious lifestyle issues driving the rise in obesity and an over-reliance on fast food menus (whether it's the biggest factor or not) is symptomatic of that. "Cheeseburgers = Bad" is not only a gross oversimplification of the problem, it's a standard that most families will be unwilling to even try to follow.
At least the ad does put the onus on the parent for once, though.

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