If you think bowls below the BCS are about anything less than $ you are severly kidding yourself.
atm got picked because:
1) uo, Neb, Mizzou and OSU are all 'theoretically' alive for a BCS bowl and therefore would not accept any other bid
2) atm allows the Cotton to start hyping it now
3) atm was hot at the end
4) atm will bring a ton of koodaid cult members even if they will just burn bonfires in the surrounding fields
5) OSU was in it last year, the B12G loser will have been there less than a month ago and Mizzou travels like crap
atm was a safe pick; a good pick for the bowl itself. It means nothing more than economics. Rarely does the B12G loser go the Cotton, because the Cotton usually makes their pick early. OSU got picked over Neb last year, and over UT, Kstate and Neb in 2003. Last time atm went they were 7-4 and were chosen over CU and ISU with same records and CU was north champ. Its all about the benjamins.
Incidently, I wouldn'y be touting your superior resources over ttek too much with a short term 16 million dollar high interest loan taken out just to keep your AD solvent.