Groupon Super Bowl Ads
After a two-year holdout, we finally decided to run real television ads. In the past, we’ve depended mostly on word-of-mouth and limited our advertising to online search for a couple of reasons. For one, we don’t know if television ads are worth the money. More importantly, television ads are such a huge creative statement, and so hard to do well, that we were worried it’d be near impossible to find an ad agency that could make ads we’d be confident in airing.
This year, we realized that in spite of how much we’d grown, a ton of people still hadn’t heard of Groupon, so we decided to give in to our Napoleon complex and invade the rest of the world with a proper Super Bowl commercial.
Cuba Gooding Jr Groupon Superbowl Ad
The trouble was figuring out what to do and with whom to work. We had tried working with creative agencies before and had never been that impressed. Our peculiar taste in humor made it really hard for outside agencies to come up with concepts we liked. This time around, we had better luck with the ad firm Crispin Porter + Bogusky. We really admired some of the work that CP+B had done in the past, so we gave them a shot at pitching us concepts, and they came up with an idea we couldn’t resist blowing millions of dollars on.
The gist of the concept is this: When groups of people act together to do something, it’s usually to help a cause. With Groupon, people act together to help themselves by getting great deals. So what if we did a parody of a celebrity-narrated, PSA-style commercial that you think is about some noble cause (such as “Save the Whales”), but then it’s revealed to actually be a passionate call to action to help yourself (as in “Save the Money”)?
Since we grew out of a collective action and philanthropy site (ThePoint.com) and ended up selling coupons, we loved the idea of poking fun at ourselves by talking about discounts as a noble cause. So we bought the spots, hired mockumentary expert Christopher Guest to direct them, enlisted some celebrity faux-philanthropists, and plopped down three Groupon ads before, during, and after the biggest American football game in the world.
You can view the already aired commercials, as well as new ones as we release them, at SaveTheMoney.org . And if you’ve saved enough money for yourself and feel like saving something else, you can donate to mission-driven organizations that are doing great work for the causes featured in our PSA parodies. If you guys pony up, Groupon will contribute matching donations of up to $100,000 for three featured charities – Rainforest Action Network, buildOn, and the Tibet Fund — and Groupon credit of up to $100,000 for contributions made to Greenpeace.
http://www.groupon.com/blog/cities/g...uper-bowl-ads/
That's great.
"Since we grew out of a collective action and philanthropy site"
Well, that let's them off the hook
Monkeys still have the lead for me.
Yeah, the GroupOn ad made me angry. I tweeted Jekka that it took two things I like (Tim Hutton and Groupon) and made me hate them both. Irresponsible is a great word.
From the article, I can see the concept they were going for, but it would have been much funnier if it had been a fake cause, rather than, say, freeing a country where mass genocide has occurred. Talk about misreading the situation.
Ok, the e-trade baby didn't have to be remade.
Overall, 3 thumbs down with careerbuilder for the win!
The Sketchers ad was by far the best.
And she was crying about some new magazine cover where she's nude but they told her she would be covered up when it came out
What a stupid .
Nothing wrong with stupid s. Especially with asses and DSLs like that.And she was crying about some new magazine cover where she's nude but they told her she would be covered up when it came out
What a stupid .
...have you ever crammed it in the boot?
"You have an amazing rack..."
Yes. That was very moving"You have an amazing rack..."
sons the Kim K commercial was pretty realistic because she was turning a white guy down. Now had he have been a brotha then the commercial would have ended a lot differently.
Only you
Didn't see much of the game or the commercials. But one that dropped my jaw was some car bragging about how you can listen to your Facebook status in your car as you drive. The commercial did not talk about anything else other than how you can use this feature.
Obsessed much?
The monkeys driving the cars was one of the best ever. The new beetle was also cool.
I liked both of the VW ads, the Mini ad, and the... whichever kind of truck was acting like Lassie. All the commercials pretty much sucked this year, though. I felt like I was waiting the whole time for the big ads to start and the next thing I knew the game was over.
Dishonorable mention for the Groupon ad. Completely tasteless.
I'm all for tasteless humor, and thought the commercial rather funny.
However, I find it somewhat ironic that someone w/ your sig would be so easily put off by a commercial like that...
Downloaded the Groupon app this morning
May have to check out Spinal Tap today as well
I liked the VW commercial. Very cute. I didn't see the Groupon ad, but now that I have, I give it a thumbs-down.
Funny how only the skirts are offended by the groupon commercial
Plenty of men find that tasteless.
I get what they were going for, but it missed the mark. Nothing funny about what is happening/has happened in Tibet.
To me...this was the most disturbing commercial...
Wow. That was pretty great.
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