The thing about the towel incident...Ainge wasn't a coach to Horry....they had played two heated playoff series just a year or so before...and he knew Ainge the obnoxious punk player...not the rookie coach.
Ainge used to talk as much and be as big a punk as anyone in the NBA when he was a player. Actually, he still kind of does...ask Antoine Walker...it wasn't like Horry bought into the "respected" coach act.
That's an adjustment that's some players struggle to make with coaches that were once opponents OR teamates...
EG: Pop wouldn't hire Terry Porter as an assistant coach because he felt the team would never be able to accept Porter as an authority figure after they were used to him being their teamate...I think Pop has a standing rule that ex players need to go coach somewhere for at least a couple of years before he'll take as a coach.
It kinda makes sense...
Besides...SuperMario taught us how to win les and is one of the great heroes in Spurs history...Good job Horry.