i dont think the spurs organization ever cared about national ratings, its just the fans that care or not care. im a die hard spurs fan and i could care less if the other nba fans or the average sports fan watches the spurs. as long as spurs keep winning the spurs fans care about them. another point to make is that if spurs front office cared about ratings we would target glamor players are players that peak the interest of the casual sports fan but we dont target those kinds of players. we dont have flashy players, we have good fundamental, classy, no nonsense players that only care about winning. let the other ppl throughout the world say we are boring and not watch the spurs, who cares, i watch them and the only opinion that matters about my spurs is mine. if u dont want to watch the spurs go screw yourself and watch your exciting team with no rings suns fan. spurs fans only care about winning, screw david stern and his ratings, as long as we keep pushing the drive for five thats all i care about.