Exactly. "Cracker" has never implied social inferiority the way "n*gger" does. It's certainly not something a newsperson should say, any more than they should say "dumbass" or "pinhead" or "fatty" or "feminazi," but historical context does come into play.
Not sure why anyone wouldn't understand that, unless they really feel like the social unacceptability of saying "n*gger" places severe limits on their vocabulary.

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