"THE" Carson hasn't been on in like 12 or 13 years, but some of you think about Carson Daly when you say "Carson".
It's going to depend how old you are. If you grew up watching the Tonight Show with Johnny Carson, he was the Gold Standard, but he was on for 30 years. That was before people started clicking over to watch ESPN SportsCenter after the local news (10:30 Central).
Late-night variety and talk shows now appeal to different audiences than it did two decades ago. Jack Parr and Johnny set the format standard that still exists but it's definitely got a different set of demographics today.
I like the Tonight Show (Leno) the best because of familiarity but I seldom watch it. Conan can be pretty funny but he kind of creeps me out sometimes.

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. I cath the daily show the next morning at 9am, and re-runs of Conan on cable. Letterman I'm lucky to watch 1x a month.
See? I love that show! Plus for an old guy, he's kinda hot! 
conan is the best 