First, he's a basketball player. Professionalism is defined by how he plays basketball. Nobody gives a what he wears. And as for "Almost all of us have an aspect of our job we don't like very much," well, almost all of us aren't the best basketball player in the world. So you're comparison eats this guy's choad:
I get that.A lot of the NBA is marketing, and marketing is all about image.
But I don't see how Iverson in a suit will fool anyone into think that he's never broken the law or been involved in any thuggish activities.
And I don't see how Duncan in jeans, a button down shirt and Timberlands tarnishes his image.
Is the corporate America that they are marketing to so easily fooled by clothing?
And I believe that some players have in their endorsement contracts with shoe companies that they must wear their shoes/apparel at media, publicity events. So now the players will be breaching their endorsement contracts by wearing dress shoes, etc.
Okay, now that I've seen this. Marketing is not in fact all about image. It's all about fulfilling the existing need or desire of a consumer in the most effiecient way, which in this case is the desire to watch an oustanding b-ball player ruin the compe ion's . Also most workplaces do in fact have a dress code. in the NBA it's a ING UNIFORM. If I remove my suit jacket on the way to my car, and my boss says some to me, I staple his weiner to his throat. That NBA players should just deal with it is boiled varmit.He's not just a basketball player. Being a member of a team in the NBA goes much farther than that. A lot of the NBA is marketing, and marketing is all about image. Most professional workplaces have a simple dress code that you must ahere to.
I could really go either way on the dress code. I'm not a big fan but I don't think it is a bad idea either. I do, however, think Duncan's threat to stay in the locker room is bull . He cashes an NBA check why can't he adhere to NBA policy?
But I really don't want to see him in street clothes at all this year - dressed up or not.
Your last point actually makes a little bit of sense. The NBA is a company that pays its employees, so TD has to comply, or else he faces a fine. He's simply stating that, between these two choices he'll (maybe--we don't know yet) take the fine. His money, his choice.
I have one question. It says that when players are leaving the arena that the players can wear neat warmup suits issued by the team but they can't wear athletic shoes. So they need to wear dress shoes with them?
Some details need ironing out.Wingtips and warmups. Nice. It'll be like that old Jordan commercial.
How many marketing positions have you held? I've held one for a fortune 500 company and there are many things that go into the image of a business you are not taking into consideration.
But, go ahead and staple your weiner to your throat. If my boss is signing over checks worth 8 million a year I take a small portion of that and buy a jacket, tuck in my shirt, and check my medalion in my locker.
Absolutely. If the general public weren't mindless drones who fall for subliminal marketing tricks I'd see no value in this. But the fact is they do.
America - and maybe the rest of the world too - forms perception off of the most shallow of things. I can definetly see players dressing in this manner making a difference.
Not in your locker. In your CAR. No medallions, t-shirts, sneakers, or anything else to and from your car.check my medalion in my locker.
Interesting. I wonder how that is going to work out.
The new Adidas Duncan Loafer?
Not in your locker. In your CAR. No medallions, t-shirts, sneakers, or anything else to and from your car.
Some car theif that jacks Jax is going to be rich then.
Making a difference how? You actually think they'll get more money from this? Or you think the minds of corporate execs will just be more at ease because they think there's no 'gangstas' in the NBA.I can definetly see players dressing in this manner making a difference.
ROFL!!!First, he's a basketball player. Professionalism is defined by how he plays basketball. Nobody gives a what he wears. And as for "Almost all of us have an aspect of our job we don't like very much," well, almost all of us aren't the best basketball player in the world. So you're comparison eats this guy's choad:
I'd make a point of wearing the s miest suits I could find in the dodgiests op shops.
Seriously thought Kori raises a good point about the endorsements. Some players are getting paid a of a lot to waer a certain shoe/shirt to media after the game. I wouldnt want to forgo that so I could wear clothes that apparently have to power to elevate Iverson to sainthood.
Ray Lewis could start wearing suits every day but it wouldnt change the fact that he killed 2 people
I think in the long run this will generate more money for the NBA. If from nothing else, satisfying sponsors who want the "thug" image gone. But I think it generaly improves the perception people have about the NBA.
I wonder if there were focus groups and studies that were factored into this decision. Perhaps there were specific sponsors putting a lot of pressure on Stern to make something happen. Or perhaps Stern just gets a woody from enacting his authority.
You think players will ever be sponsored by suit companies.
Starting at PF and dressed by Armani - TIM DUNCAN!
Its not about making any specific player look like a Saint. Yeah, no one is going to all of a sudden fall in love with Iverson because he wears a nice suit, but it goes way beyond a small group. Its about improving the image of the entire NBA product.
I think the sponsors will not rest until each black players skin is painted white.
You're right about that. If sponsors could have it their way they'd rather not have black people in the NBA.
I know this was a joke, but..
If I was in the NBA, I'd have my agent knocking on those doors.
What did Jim Rome have to say about this subject?
IMO it's the latter case. Stern is getting too dictatorial.
What does a player risk if he doesn't respect the dress code?
If it is only about money, I am convinced this dress code will not be respected.
A company will sponsor a guy and ask him to wear hip-hop suits and gold chains. "Reebook... I am what I am". Same thing Jordan/Nike did with the air jordan colors about 20years ago.
The NBA is a company and a multi billion dollar a year business. Every other business of that stature has stringent dress codes for all work engagements. I dont lile the way the NBA went about it but there is no arguing with it. It is their business and IMO the image does need to be cleaned up.
War on the ground (pacers-pistons), rape stories, drug affairs and so on, degrade NBA image much more than a gold chain. You can't suspect Duncan or Nash of being bad boys! Let them live and dress as they want.
Finally, with the actual lack of great stars/personalities in the league, I don't think it is a good idea to create this dress code. I don't want to see the league as a clone army.
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