I think the way they treat the fan base is part of the problem.
The franchise used to spend effort marketing to the fans. They were the only game in town back then, but they still put in effort to get fan interest.
20 years ago they worked hard as an organization to court and cultivate local fans.
There used to be a weekly coach's show on television. "The Coach Brown Show." "The Coach Tark Show" "The Coach Lucas Show" "The Coach Pop Show" These cheaply produced shows had a local flunky sports anchor pooping out softballs for the coach to just ramble on about or praise things. It wasn't a journalism show. It was a commercial.
Heck, when he was an assistant under Brown I think Pop did a semi regular short tv news segment that was movie reviews with Sean or somebody unless I'm completely imagining things.
There used to be weekly radio hits. A Weekly Pop show, appearances by GMs etc. But once there was an excuse to stop doing it, Pop quickly bailed. In the Pop Show instance, someone during a non-Pop interview segment, probably on a different day even, did a bland, unfunny Allen Iverson(?) impression. No one listened to the show, it wasn't a controversy, no one cared. It was an excuse to drop the show though. And Pop never came back once that show was cancelled or changed hosts, and he never switched to a different timeslot. He had his way out.
They just don't market to the fans and engage, they must either be too lazy or think themselves above it. They're too good to be getting out there and hustling up attention and fan excitement. They barely address the media as it is even though they won't get any hostility.
If they don't care enough to try to sell the fans on caring, the fans will stop caring. Or rather, have stopped caring.

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fat antonians ing because they dont have more restaurants near the arena 
