Good point of course, but how to "fix" the oh-so-humanness of the individual referee? It ain't gonna happen. Players must take responsibility to avoid
too much controversy with the refs (commonly referred to as whining) and understand more clearly the personal bias of each ref so they can try and conform in some way. Isn't that how the world goes round and round?
Picking battles, ie., complaining much less (but complain, oh yes) about blatantly bad calls --not every friggin call--seems to get the respect of the human ref much more than constant whining.
What about this: attempting to attract the foul under the basket as opposed to making a legitimate play. If I were a ref these players would see my back hand often, but I digress.
In short, the refs are in charge, players need to deal with it. However, the league needs more Mark Cuban's to fight the good fight against poor officiating. Mark Cuban is just the wrong guy. Is the ref more likely to listen to, say Gary Payton as opposed to Ray Allen (or someone else with considerable respectability)? Ray Allen is more likely to get the next call than is Gary Payton (constant flapping jaw). Just human nature.
Since refs are small little Stern's, give them their due as being in charge and treat them respectfully on the court. THEN complain.