Why wouldn't Spurs and Mavs fans be different? The Spurs have won 3 les so anything short of that would be considered a failure (assuming the talent is still there). The Mavs have never won anything so , YES, while it sucked losing in the finals it's really a successful season as a Mav fan since we'd never been that far before. Also, YES, beating the Spurs was a big deal cuz we'd never done it before and you have to beat the best to become the best. It's not a matter of "not getting it", it's just two very different situations. Obviously, this all changes now as all that matters now is winning the le. Beating the Spurs and/or just getting to the finals is not enough now. A decent analogy is being a Cowboy fan (like I am). They've won multiple les, so when their talent level is decent, anything short of winning another le doesn't cut it anymore. I'm sure Seahawk fans consider last season successful even though it sucked to lose in the Super Bowl. They had never done squat before.