Which is EXACTLY why the standard print/newspaper is going to slowly be overrun by the collective sports blogosphere.
These guys - the sports journalists in newspapers - are having to direct their articles to a common denominator in readership because that collective populace is what newspaper depends upon for their sales. On the internet, and by expansion the act of publishing on the internet, is able to target a smaller but more specific demographic and then cater to them. This demographic, of course, being more loyal because they were the ones who chose the opinions they read, instead of reading the columns available to them. The internet allows people to exercise free will due to the incredible availability of content.
This is, of course, is almost a complete derailment of Grande's thread, but it is at least least fodder for some good thinking. If there is enough actual opinion on this topic, I'll start another discussion in the Club.