The NBA could have marketed the team the same way the NFL markets, oh I don't know, the Patriots and the Colts. Maybe throw in some puff pieces during the regular season. Maybe show some actual highlights. How many times this year has ESPN completely missed showing the best plays from the Spurs game on Sportscenter? How about some explanations of the way the defenses work so people know what to look for? If you can show NFL fans the battle between linemen, you can teach NBA fans to appreciate defense.
If you know there's a pretty good chance two teams are going to go deep into the playoffs, you could at very least make sure people don't despise the thought of watching them just because everybody else says they are boring.

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