These two teams don't have large nationwide fanbases...no one cares to tune into the early games knowing ther series won't be decided, just to watch two teams and players they have no emotional stake in following...
I expect the ratings to pick up as the series nears it's conclusion and the games become more interesting and meaningful to the casual fan(although a sweep probably won't help).
To watch the non-decisive games you pretty much have to be a fan of that team and for it to be high rated there has to be a lot of you.....that's not going to happen with the Spurs(although internationally I have a feeling they are a better draw than most realize), or the Cavs.

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