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Maybe it wasn't meant to come out the way it did, but one thing you can say for sure:
Intel's ad people are 100% white.
I look at the ad and the first thing I think is how the did all these people look at his ad 6,000 times before it went to print and not notice the guy is off center in the ad. That's driving me nuts. It makes it look like the guy on the back right has his head up the bosses a$$.But then, maybe that's why the boss has that stupid smirk on his face.
Maybe it wasn't meant to come out the way it did, but one thing you can say for sure:
Intel's ad people are 100% white.
100% stupid, dense, oblivious white people!Kinda makes me want to get a tan.
Worthless without pics...Kinda makes me want to get a tan.
/Obligatory
Intel’s intent of our ad led “Multiply Computing Performance and Maximize the Power of Your Employees” was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully.
Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn’t happen again.
Nancy Bhagat Vice President, Director of Integrated Marketing
http://advertising.about.com/
you knew the PC police would come in and scream bloody murder.
non denominational religous figure bless america
Because the person who reviewed it doesn't see people by race maybe? I mean that would be racist.
What a stupid threat.
I think ManuManiac is saying that some people out there will see this ad as being racist, because you essentially have a couple of black people bowing down to a white guy and that's how some people are going to look at it.
Whatever. I don't really care.
MM seems to be arguing from the position of "Intel should have been more careful" and not "Intel is racist." I would agree... but the fact that they NEED to be more careful because of the lengths people will go to imply racism is kind of depressing.
How ing aweful and insensitive for us to live in a society where people don't see others by race.
Yeah, I'm sure they just happened to use a black sprinter by chance.
I'm not saying that they intended to convey a racist message, but to imply the people who put together this ad were colorblind is laughable and disingenuous in the extreme.
Ad people are paid precisely because they consider the implications of every detail. The fact that they missed this one speaks to their lack of insight (and, more probably, lack of diversity), not to their racism.
Precisely.
are'nt those sprinters just bald white guys with really good tans? there's not one thing wrong with that ad, I can find something racist in ANYTHING... sadly, others can & do, as well.
ooga booga we're all out to get you.
Everyone and everything is racist oh wait not racist is called lack of diversity now. Good job setting equal rights back. There will always be racism and reverse racism as long as people feel the need to be excessively PC when there is absolutely no reason to be.
Threat? what threat? you lost me
as to the "colorblind publicist" angle...Yeah, that's why the sprinters are ALL black.
Look, I'm not saying Intel is racist, but you have to admit, with things the way they are in todays world, how is it they didn't realize people might consider the ad racist? Seriously!
, not too long ago SONY had to pull their PSP ad because people thought it was racist, you'd think Intel would have gotten a clue.
I agree not everything is about race or color, and it shouldn't be, but when you're dealing with promoting a product aimed at a large, extremely diverse market, you at least have to cover all your bases... How the racism angle didn't seem to be one of them is beyond me
I wonder what the Sprinters thought about it?
I'm just pissed there was no women sprinters depicted. Marion Jones could whip all of their asses. ing chauvinist Intel.
The most anal people in the world work for major ad agencies. Anyone who says the ad agency didn't know exactly what they were doing has never seen these people in action. Each inch of that ad was scrutinized for hours. They knew the exact literal meanings and the implied meanings to every aspect of the ad.
Personally, I don't find it overly racist but to say that the ad agency didn't know about that angle is laughable. If I had to guess what happened I'd guess that the ad agency took the target audience demographics for the ad and ran with it.
Plus, if you think that these types of ad agencies don't use every conscious and subconscious trick in the book, you are pretty naive on how it works. Nothing is off limits, especially race, gender and sex.
I'm just pissed there was no women sprinters depicted. Marion Jones could whip all of their asses. ing chauvinist Intel.
When I first glanced at the ad, I thought they were of Buddists kneeling.
The part about these guys being anal is the same point I was trying to make.
However, I'm willing to give them the benefit of the doubt and envision a scenario where you have a bunch of people who, for whatever reason, completely missed the symbolism. There's plenty of examples of ads out there with sexual double-entendres that couldn't possible have been intended.
They really don't scrutinize print ads that much. Particularly B2B print.
It's not like they have 30 people at a roundtable for every print ad. Some newbie ad designer took a few stock photos and Photoshopped an ad together, showed his/her supervisor, and they showed the person at Intel in charge of reviewing print ads (who is probably paid less than $50K) and he/she checked for misspellings and approved it.
Far FAR more scrutiny goes into TV advertising.
For the people vigorously defending the ad, are you white? lol
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