You don't seem to know how advertisements work. They paid to produce it and they would pay to air it. It's a freaking infomercial. The law only changes where the money to air it would have to come from. If you think it was going to be the movie of the week supported by local advertisers, you just completely contradicted your own first bullet point.
You're acting like these people have no money and are losing their shirts over this. They made a commercial and were prepared to pay for its airing from private funds, and they are in court to try to keep it that way.