I've been telling you guys Kimbo is the future. To pull in the casual fan blood and guts is what's going to sell. In boxing it's nationalistic pride with racial undertones, but in MMA it's blood and guts. Not that the "real" fan doesn't see more to what's going on, but the casual fan will always want LA vs Celtics over Spurs vs Detroit. It's much the same in other sports.
That's why I joke that if the UFC or other organization would allow their fighters to use broken bottles and chains it would be the next greatest thing.