Late last month, Apple hiked the prices for some of its most popular products by roughly 20%. In a statement, the company noted that AI data centers created an “extraordinary surge” in demand for memory and storage.
Sony upped the price of its PlayStation console earlier this year, and Microsoft last month raised the price of its Xbox consoles by about 25% for similar reasons.
“The entire consumer electronics industry is struggling with the current components crisis, but the effects are particularly hard on consoles,” Microsoft wrote in a statement.

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