And you know this how? Were you in the marketing meetings at AB? I pity someone who is so cynical.They're not doing so just 'because it's the right thing to do' or whatever.
Don't the Spurs sellout every game? If so, I don't think giving away game tickets could be contrued as a means for pimpin' the product.
I'm sure someone at A-B did the math and determined they could profit from their gesture, so long as they did not allow a free pass for more than three dependants.
I pity someone who is so blind.
fact is a military family could save $168! more than other businesses are offering...
They are giveing away passes for free. You don't have to buy their product. What is wrong with that? Are they taking something from someone? What is the "evil motive"? To sell their products? OMG!!! What a concept! I think they should be BANNED from giving stuff away to the troops. I'm sure the average soldier would understand why they couldn't get free admission for their family and spend some relaxing time with them because of some out of place "morals" from one individual.
Next on the crackdown list, McDonalds. Did you know that they support a bunch of housing for families that have childern with severe medical conditions that require treatment. I wonder how much money they make by selling hamburgers to those "sick" kids! Oh the humanity!!!
Why run an ad pointing out how wonderful of a company they are? Again, image. Why does image matter to a company? Gee, I don't know.
This concept shoudn't be new to people. It's the same reason firms run ad campaigns designed to highlight how environmentally friendly they are. Such campaigns aren't merely designed to promote conservation, but rather to enhance their image and ultimately their bottom line.
Maybe a little less extreme, but perhaps they should cut out grocery coupons, too. It's just advertising for those not bright enough to understand what's really going on. I mean, isn't that just charity for the middle & lower class who I would imagine use them the most?
Why the should the average, non-millionaire, working class Joe have an extra dollar in their pocket for bright colors and whiter whites why these big companies just sit back and count all of the money rolling in?
And I know it's not the same as using patriotism or national pride or conservation or the environment or whatever...but I don't think anyone is under the illusion that companies aren't in it for the money....that add was what $2.5 million dollars?
Bottom line is, it's still a cool thing for them to do...because regardless of whether or not those service men & women drink Budweiser, they can still take their family out for a nice time that'll be a little easier on their pocketbook.
They could have just aired their version of the Coors twins or bunch of big horses and said " It."
OR OF FEW MORE OF THOSE DUMB-ASSED REFEREES!
Last edited by SpursWoman; 02-08-2005 at 06:22 PM.
Dude, I knocked $20 bucks off my bill with coupons not to long ago. Of course my bill was still way to high.
carry on....
Actually that is a bit more extreme, but I'm sure if a firm thought that would net them more from those who believe that then the firm would do it.
No company should give to charity. No company should ever publicise any donations to charity or community service. Is that your message?
Sparky, you're not the brightest Spark in the bunch.
Coming from you I'll just laugh.
Well then take it from everyone else who has disagreed with you today. You've been on a roll.
Seriously, your whole point of contention in this thread is what? That it's not a good thing that a corporation made this commercial because they only did it for profit?
Well, if you take a moment to step back from what your saying and really think about WHY they would gain profit by doing these things maybe you would realize how idiotic your stance is.
They stand to profit because people think what they are doing has nobility. YOU may not think so, but well, that's nothing more than an preferance.
But feel free to argue your preferance all day and all night, you can't really make yourself look any dumber than you already have.
It's the fact that people are so gullible to believe that a company is doing something out of its collective kindness and not in furtherance of its primary goal that leads firms to do such things.
Some of you would probably be surprised that a company would ever prefer to sell a product with a defective part which could lead to injury and death in the normal course of use of that product and deal with it through litigation instead of recalling the product and replacing the part because the litigation route was cheaper.
Now gee, would not a company think that people would realize that what they were doing was 'noble' to begin with?
Maybe the company opted to run the ad in order to profit off of that? Oh no, that's so radical...
Hurl the insults all you want young man, if you truly believe that this was nothing more than a slick PR effort then you are a gullible little boy.
What?
NO ING WAY!!?!?!?!?!?!?!??!
</sarcasm>
Thanks for the lesson on how captialism works.
Man, I argue that companies do things against that harm society on a whole all the damn time, but in this case there's no negative impact. So thanks for the letting all of the common folk know what AB's motivations were. You're so smart.
What you can't get through your head, is that most people here know it was a PR campaign but that there is nothign wrong with that!!!! IT HAS A FAVORABLE RESULT SO WHAT IS THE PROBLEM?
So you can tell us what motivates firms but I cannot? Lovely how that works.
Just pointing out the true motivation for the effort, something you claim to do often. But of course we must listen to you, because you are a...well, whatever your ego seems to believe you are.
Sparky, please say what you want? I have no idea wtf you're even arguing anymore....
Actually, my rants have to do with situations where society is effected negativly. I tend to like companies that do things that work out with a benefit.
But by all means, continue to tell everyone how captialism works.
Oh so your astute analysis doesn't apply in this situation, only in others, because in this one the company truly cares about American servicemen and women, not ultimately about improving its image among consumers.
Yeah.
Apparently your great understanding about how capitalism works needs a refresher.
Sure, it applies here as much as anywhere else. What you fail to understand is there is no negative impact in this situation, so why should the motivations or the fact that AB gains publicity bother me?
The motivations of a corporation do not concern me, the impacts its actions have on society do. I don't care of AB wants to try to land a six pack on the moon, as long as they don't harm society.
However, if you can show how this situation harms society, I'll stand tall on my soapbox and admit I was wrong.
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