I find it humorous that if one person is a jerk to another person in everyday life, nobody cares, but if a celebrity is a jerk to another celebrity in public it is a huge big deal that everybody in the country needs to talk about for days. It's almost like we've become conditioned to feel what the popular media tell us to feel. Hmmm.
I also enjoy the hilarious opinions like "Being a bag in public is actually refreshing and honest," "the VMA's are actually very, very important artistically and I lament how MTV has degraded them into crass commercialism," and "this is a teachable moment for us to understand our own racism." Obviously these opinions are laughably stupid, but part of our media programming for responding to non-events like this is to have the self-important "enlightened" people read the stupid contrarian opinions of other self-important "enlightened" people and disseminate them as their own. This makes the self-important "enlightened" people feel special and smart, and fans the flames, so to speak.