Actually, you're wrong.
At least to me personally, I like a movie with substance.
One of the main reasons why I'm not in a hurry to see the Avengers. That movie is just your typical beat 'em up type action flick. The plot its not really the selling point of that movie.
Spiderman 1-2 had a good story and the cast was up to snuff. Tobey was great, Kristen was good and James Franco was solid.
The Nolan Batman movies, well dont even get me started, its all that I've said above plus more.
When I buy a movie, it has to be worth my time or else I wont add to my collection.
Last movie I went to see for the fun of it was Avatar.