Lebron has probably come up in the softest era ever. He's never truly experienced the NBA Kobe and KG played in or any other 90's legend for that matter. He came in at the perfect time where the NBA was suffering from image problems (after the Malice at the Palace) and scoring was down. Fans who love defense didn't give a f**k but the the NBA figured casual fans wanted to see more scoring so they tried to artificially manufacture higher scoring games with rule changes that were a great benefit to the perimeter stars of the league since those rule changes practically handcuffed defenders. As a result you had perimeter players all over the place with inflated numbers. These new rules also ushered in the offensive flopping era. The perimeter stars recognized that they were always going to get the benefit of any contact even if they initiated it so that started the flailing theatrics, guys whipping their limbs around after shots, the verbal flops with players screaming like they were getting murdered, the rip-thru move, etc. It's ridiculous it took almost a decade for the league to finally start doing something about players making a mockery of the game.
It's also noteworthy that good big men are going extinct and then there's that ridiculous defensive 3 second rule on top of that. If a bum like Hibbert is going to make Lebron think twice about going to the rim then I'd like to see him in an era with the likes of Robinson, Mourning, Mutombo, Hakeem, Shaq, Ewing, etc.