Because modern developed societies have totally lost their way and use opiates like sports, the cult of celebrity and overconsumption to divert their populaces from the REAL issues that we should be addressing...
We, that is humans, seem to need something to believe in, and since most of us have lost our faith in gods and heroes we turn to sports teams and celebrities.
Sad world, and we will pay for our stupidity when the real problems we aren't addressing bite us in the arse.
And in other news, I'll be travelling 15,000miles to see a bunch of guys play ball, but at least my eyes are open to just how absurd that is. It's a ridiculous world we have created, so what are we going to do about it?