I don't think that's the argument. I think the argument is that if you think that who makes the Finals should be determined by which teams will bring in the most ratings or by which teams play the most exciting brands of basketball, you've essentially argued for the league changing to accommodate the entertainment aspect while foregoing the compe ion aspect. The playoff is determined by the winner in a compe ion -- not a popularity contest -- conducted in accordance with rules applicable to all teams. It seems, of late, that some would prefer that it not be handled that way -- that popularity should somehow be a factor in determining which teams play for championships.