The NFL wants TW to add the NFL Network to its basic package and charge for it on top of that, whether the subscriber wants the channel or not. Someone who does not want to pay will have no choice but to pay for it, the NFL wants to force TW customers to pay for the channel whether they want to or not. So if you have cable and are not a football fan....TS. TW believes that only those who want the the channel should pay, they don't want to force everyone to have to have it.
On top of that the network is only showing 8 games during the year, less than one per week, this after showing 52 pre-season games, that is the rip-off IMO. NBA TV shows that many in just 2 weeks or so.