Two ways of looking at how to define "superstar."
Commercial supers om and supers om based on play on the basketball court. Or both.
Someone like Joe Johnson might play like a superstar, but he doesn't have the commercial appeal, probably the personality, the publicity, or the venue to really be considered one. Same can be said for a guy like Al Jefferson. But, if we based it on just play, I would consider both of those guys. Same can be said for players like Michael Redd and Brandon Roy (although he gets some pub) and to a lesser extent Chris Bosh. And, even to a much lesser extent, the same can be said of Tim Duncan.
Then there are guys like Vince Carter and Baron Davis that still have a good deal of commercial appeal that probably don't play at a superstar level, at least consistently anymore.
Right now, I say there are four legitimate superstars in the league that have both aspects of "supers om."
LeBron James, Kobe Bryant, Dwyane Wade, and Chris Paul.
There are other players that are close like Yao and Dwight and Carmelo and even young kids like OJ Mayo and Derrick Rose. But, I'm hesitant to say that them or any other players are really "SUPERSTARS."

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