What I meant by that is you can sell Kobe to both basketball purists (and yes, his game does have flaws, but he is one of the most fundamentally sound perimeter players ever) and the casual fan, something you can't do with players like A.I., Dwight, etc. I interpreted your "perfect model" comment as Kobe being able to merge both of those worlds, the fundamental with the flash, which not many players can do. They're either one or the other (all substance/no style or vice versa).
I'm not sure how Kobe's controversies serve to enhance his legacy and contribute to this "perfect basketball model" you speak of. The controversy he brought on himself from '04-'07 (shooting the Lakers out of the Finals, the Colorado situation, the trade talks he fueled) was anything but ideal. He indeed did "thrive" by winning two more rings, but I think that speaks more of the Lakers organization than it does of his "strong will." You can say the tantrums he threw at the beginning of the '07 season forced the Lakers to make a move, but the Gasol trade was fomenting long before Bryant stamped his feet, as evidenced by the drafting of Marc Gasol, who became the key component in the acquisition of Pau Gasol.