Companies have always advertised. Kids, young people, and yes adults don't
necessarily have to believe that junk. I remember some years ago in a management
class they had a film, I think it was called: "You are what you are when you were"
or something like that and the man who made it was a Professor from the University
of Colorado. His point was even within families, each person was a different
generation and influenced by the world around them. I never quite bought into the
whole thing he was trying to present, but I did get a little insight into what may
influence children. But never, never leave out the influence that parents have
on their children. Many kids return to their roots later in life after trying the
junk put out and finding out Mom and Dad weren't so dumb after all.