Actually, the league didn't really promote him, but the conSternation didn't come until after the stoopid gangsta video.
The league promotes LeBron and Wade more, but Wade won the ring, and LeBron is a better player. It would probably be a promotional troika if 'Melo weren't such a dumbass.

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If anything you should be pissed that Shawn Marion took JHO's spot.
I'm happy you made it again.
