The analytics team is unanimous, and rather emphatic, that every team should shoot more 3s — including the Raptors and even the Rockets, who are on pace to break the NBA record for most 3-point attempts in a season.
"When you ask coaches what's better between a 28 percent 3-point shot and a 42 percent midrange shot, they'll say the 42 percent shot," Rucker says. "And that's objectively false. It's wrong. If LeBron James just jacked a 3 on every single possession, that'd be an exceptionally good offense. That's a conversation we've had with our coaching staff, and let's just say they don't support that approach.
The coaches aren't even close to being onboard with such a 3-happy philosophy yet. "To have guys who shoot 3s that can't break that 35 percent break-even point, you have to really evaluate that," Sterner says.