This ad campaign is targeted towards women. I could care less whether dove had an elephant advertizing their product (though, I think that would be an impressive feat and overwhelming proof that their product was effective!). I just would like ads aimed at women's hygiene products 1. Not on obviously sports/male oriented programming, and 2. Not repeated 10 X an hour.

) will be with their SO and comment and/or stare at some chick that walks by right in front of them.
