I don't think that's necessarily true. I think a lot of NBA fans came to know who the referees were a while back, mostly because of the perceived bias or incompetence of those officials. I know that my interest in learning who the officials are really grew out of the David Robinson/Steve Javie fiasco during the 1996 Playoffs, when David threw the same sorts of bombs at Javie that Tim threw at Joey on Sunday afternoon.
Having taken some time to know who the officials are, I can say that I know them by name not because they're all bad. I know them by name and have learned who is good and who is not.
I suspect that others who've posted in this thread have come to their knowledge of the officials through similar experiences.

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