In the final analysis, I think virtually every player in the NBA wants to win more than anything. Sure, there are exceptions, just like in any advocation. I know we can all name several players (perhaps even dozens of players) that did not have the desire to win or work ethic to make it in the league. However, these guys are the exceptions.
Even the guys that are more or less coasting on natural talent or size had to work pretty hard at some point to make it. (I'm not sure when, or for how long, but they put some time in on the court at some point.)
What I do believe is that the vast majority of these guys do not understand what it takes to win at the professional level. This is compounded by the fact that most NBA players are used to winning and dominating. They are used to being the big fishes in small ponds. When they are cast into the ocean (NBA), it's truly a sink or swim situation, with little or no real support or instruction from the crummier organizations.
Another problem is the power and sense of en lement that many players have today. No one is forcing them to go beyond their comfort zone. No one close to them is questioning their commitment to winning (and the people who do criticize are often dismissed as "losers" for voicing this opinion on the internet, talk radio, etc.). It is much easier to get rid of an entire front office than to overhaul a roster, and everyone knows it.
I guess the best analogy is the old saying, "Everyone wants to go to Heaven, but no one wants to die." Every player in the NBA wants to win (sure beats the out of losing, right?), but few have the commitment and structure to realize their true potential. To me, KG is in this last category. How much of the blame he needs to shoulder personally is something we will never know. I do know that no one is ever completely innocent in these matters, becuase ultimately, every player in the league is responsible for his actions or inaction.
All that said, I have never thought of Garnett as a "bad" guy, just a guy who would win more games if he played his position properly.

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