so if women have been wanting these types of ads, and now a company is giving it to them. now that company is in your good graces and your are much more likely to buy their product, no?
as for the need for fantasy? there is no need for it. but it sells product.
beer commercials don't show a guy sitting at home by himself watching the game drinking beer with crumbs all over his belly.
they show him at the bar, living it up, women all around, wanting to party.
it's all about the best way to sell product.
the dollar will always be the bottomline.