I didn't come up with it, I just ran with it like I did with the Wombat nickname. IIRC I want to say TheGreatYacht came up with it.
This started way before last season btw. He's been posting corny workout vids or stuff about "chasing greatness" for years now. This is the first year where his play on the court actually backs up his instagram game. Still remember how disappointing that egg he laid in Summer League heading into his sop re year was.
Did you notice how he led the failed comeback in Game 7 though? They looked dead in the water before he came in for White.