The media created this monster and now they are dealing with it. This is what you get for calling a guy "The King" before he even made it to the championship round. I have nothing wrong with people calling LeBron a great player, or even best in the world. A lot of times, he is that good. But his en led at ude has extended to his teammates, Heat "fans" and of course the media who constantly talks him up.
LeBron James is a great basketball player, but he's not perfect and there aren't five of him on the court at once. He's gotten help from his teammates in the games they've won, so you can't pin this on the Heat's other players like you could the Cavs in 2007. The Spurs have beaten them in the three games they've won. An acquaintance of mine, and I say that loosely because he's a gigantic LeBron sucking bag, said the Heat let the Spurs win Game 1. Really? They were leading the game for 3 and a half quarters and just let the Spurs seal the game on a clutch run in the 4th? Bet you still have a Cleveland #23 jersey.
Sports aren't fair. Life isn't fair. You work hard and get back what you put into it. Sometimes somebody else puts in more and beats you. That's how it ing works.