Converse: Shoe Company Unveils 1st New Design of Chuck Taylor All-Stars in 98 Years

[Infinite_limit]

http://adage.com/article/cmo-strateg..._medium=Social









Converse is infusing its signature Chuck Taylor All-Star shoe with Nike technology to create a more comfortable and durable sneaker in the line's first major revamp in nearly 100 years.
The Chuck Taylor All Star II, hitting stores on July 28, looks like the original but features Nike's Lunarlon cushion with arch support, a padded, non-slip tongue, a higher-quality canvas exterior and other enhancements.


"It's a really modern-day version of a Chuck Taylor," said Geoff Cottrill, VP-general manager of brand and segment at Converse. "We've kept the core DNA of the original and added some Nike technology ... to offer a more comfortable experience."

[Spur-Addict]

I like it. Of course I like chucks in general, so much that I smash into a size thirteen even though I should be a size up . I've never seen 14 chucks but oh well (In the all black, upper version). And I bought one of the first lunar tech based Nike running shoes in what seems like forever and a day ago. Incredibly comfortable, so this in theory should be a massive upgrade. The pair of running shoes I had were the Neon Green Lunar Racers.

Bought them back around 2009/2010, incredibly comfortable.

[Opinionater]

They don't look any different to me but thats just my opinion.

[Star Player]

They don't look any different to me but thats just my opinion.

Same here.